All Posts

Here's the uncomfortable truth most agencies won't tell you: there is no standard rate card for influencer marketing in India. The same creator might charge Brand A ₹50,000 and Brand B ₹1.5 lakh for identical deliverables and both deals are "fair" depending on usage rights, exclusivity, and campaign scope. But you need numbers to build a budget. So let's cut through the ambiguity. The 2026 Pricing Reality India's influencer marketing industry is projected to hit ₹3,375 crore

Most influencer campaigns in India fail before a single post goes live. Not because the influencer was bad. Not because the budget was wrong. They fail because the brand picked the wrong person for the job. You see 80K followers, a decent engagement rate, a niche that feels close enough, and you sign the deal. Three weeks later you've spent ₹1.8 lakh and your sales dashboard hasn't moved a single rupee. Sound familiar? You're not alone and the problem isn't influencer marketi