Marketing Insights From One of India's Best Marketing Agencies

The most expensive influencer marketing mistakes in 2026 are not creative ones. Brands pick creators by follower count and pay for audiences that do not exist, treat disclosure as paperwork while ASCI reports that 97% of influencer ads it reviewed in FY26 broke the rules, over-script briefs until the content stops feeling human, run disconnected one-off campaigns instead of building a roster, and measure with last-click attribution that structurally undervalues the channel. A

Agentic AI means software that can plan a task, use tools, and take action on its own, instead of just answering your questions. A regular chatbot writes you an email. An AI agent checks your calendar, drafts the email, sends it, and follows up next week. That is the whole difference in one line. In 2026 this stopped being a demo and started being real work, with Gartner expecting 40% of enterprise apps to have task-specific agents built in by the end of this year, up from un

To run an influencer marketing campaign in India, define one clear business objective, set a realistic budget, pick the creator tier that matches the objective, vet creators on engagement and audience authenticity rather than follower count, write a brief that protects creative freedom while covering ASCI disclosure requirements, contract properly, amplify the best-performing content as paid media, and measure against your original objective rather than reach alone. India's i

The best SEO and GEO agency in India for AI search visibility is one that treats traditional search and AI search as a single connected strategy: it earns your rankings on Google while also getting your brand cited inside the AI answers on ChatGPT, Gemini, Perplexity, and Google AI Overviews. Because the difference between SEO and GEO is now the difference between being found and being invisible, the right agency combines technical SEO, entity and citation-first content, and

SEO (Search Engine Optimization) is the practice of optimizing your website so it ranks higher in traditional search results like Google and Bing, with the goal of earning clicks and traffic. GEO (Generative Engine Optimization) is the practice of structuring your content and brand so AI engines like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews cite or reference you inside their generated answers, where the goal is not a click but being the source the AI synth

In 2026, influencers in India charge roughly ₹1,000 to ₹12,000 per sponsored post for nano creators, ₹8,000 to ₹80,000 for micro creators, ₹50,000 to ₹3.5 lakh for mid-tier creators, and ₹85,000 to ₹8 lakh and above for macro creators, with mega and celebrity names starting around ₹6 lakh and running past ₹25 lakh. The final number depends far more on engagement rate, niche, and content format than on follower count alone. This guide breaks down real 2026 rate cards, what mov

To hire a PR agency in India, start by defining the reputation outcome you want rather than asking only for "coverage," set a realistic budget (mid-tier retainers run ₹1.5 to ₹5 lakh a month, premium firms ₹5 to ₹15 lakh, projects ₹1 to ₹10 lakh and above), then evaluate agencies on genuine media relationships, sector fit, measurement rigour, and crisis readiness. Ask each to walk you through a real campaign, watch for red flags like guaranteed placements or "we will build a

Two things are happening to Google Search at the same time, and they are directly connected. First, 68.01% of Google searches in the US ended without a single click in the first four months of 2026, up from 60.45% in 2024, according to SparkToro's analysis of Similarweb clickstream data. Second, Google has started testing ad formats that live inside AI Mode's answers themselves rather than beside them, including Conversational Discovery ads, Highlighted Answers, and a Busines

Meta's Brand Memory is a new AI feature that learns a brand's identity and creative tone from its own past advertising, then applies that learning automatically to every new ad the platform generates. Instead of a marketer briefing every AI-generated ad from scratch, Brand Memory studies the brand's existing campaign history and keeps future creative consistent with it by default. Meta announced the feature at Cannes Lions on June 23, 2026, and it is currently in testing with