Marketing Insights From One of India's Best Marketing Agencies

As of July 1, 2026, Claude Fable 5 is live again worldwide, including in India, across Claude Platform, Claude.ai, Claude Code, and Claude Cowork. Here is why that matters, cut to the parts that affect how your marketing team actually works. The short version: Anthropic released its most powerful publicly available AI model on June 9. The US government suspended it three days later over cybersecurity concerns. Those concerns have now been resolved, and the model came back onl

On June 16, 2026, the Bombay High Court granted actor Preity Zinta permission to file a civil suit against Google, Meta, X Corp, and 13 other respondents. The allegation: AI-generated deepfake videos, manipulated images, memes, and chatbot personas of her were created and circulated online without her consent, violating her personality rights, copyright, and moral rights. The order was procedural. Justice Abhay Ahuja did not rule on the merits of the case. But what he did do

On June 19, 2026, Jio Platforms filed its DRHP with SEBI. Fresh issue of 27 crore shares. No offer for sale. Valuation estimates ranging from $130 billion to $180 billion. If it goes through at the expected size of INR 37,000 to 38,000 crore, it will be the largest IPO in Indian stock market history. Every financial publication in the country spent last week writing about what this means for Reliance shareholders and retail investors. Nobody wrote about what it means for Indi

Every founder has said it at some point. "We need to get into ET." Every CMO has had it on a quarterly goal. And almost every brand that tries to make it happen on their own walks away confused about why nothing worked. The confusion usually comes from one place: most brands conflate paid advertising in these publications with earned editorial coverage. They are completely different things, they work through completely different channels, and only one of them actually builds

Mumbai is India's influencer marketing capital. Over 60% of India's top content creators are either based here or maintain their primary brand relationships through Mumbai. Every major label, film production house, D2C startup, and FMCG conglomerate runs its influencer spend out of this city. Which means there are also hundreds of agencies claiming to be the best at it. This list cuts through that. We evaluated agencies on four criteria: industry depth across sectors, creator

India's luxury market just crossed USD 10.6 billion. That number used to feel like a forecast. In 2026, it is the floor. The country now has over 700,000 high-net-worth individuals, a middle class that will make up 61% of the population by 2047, and a generation of consumers who grew up watching global culture on their phones and now want to own a piece of it. The DLF Emporio crowd in Delhi and the Jio World Plaza crowd in Mumbai look different from five years ago. Younger. M

India's influencer marketing industry is worth INR 3,375 crore in 2026, growing at 18% every year according to Ernst and Young. That number alone tells you something has changed. Brands that were still debating whether to work with creators three years ago are now allocating serious budget to it. And brands that moved early are widening the gap on everyone who waited. Mumbai sits at the centre of all of this. The city produces the most content, houses the most brands, and has

The best influencer marketing campaigns in India share one trait: they treated creators as partners in storytelling, not billboards for hire. Brands like Mamaearth, boAt, Cred, Zomato, and Myntra built influencer programs that drove genuine business results, not just impressions. Studying what worked reveals a clear pattern that any brand can apply, regardless of budget. This guide breaks down the campaign approaches that delivered for Indian brands, and the strategic lessons

India runs one of the largest gaming audiences on earth, and the creators leading it command attention that most television cannot match. The top gaming content creators in India include CarryMinati, Total Gaming, Mortal, Dynamo Gaming, Techno Gamerz, Payal Gaming, Scout, and Jonathan names that pull millions of live viewers across YouTube and Instagram. If your brand wants to reach Gen Z and young millennials in India, this is the category that already owns their attention,

In 2026, 67% of Indian brands now prioritise micro-influencers over macro for their primary influencer marketing campaigns. That number used to be 41% in 2023. The shift didn't happen because micros became suddenly trendy. It happened because brands ran the math after burning crores on macro deals that delivered impressions but no sales. So is the answer simply "always pick micro"? No. The honest answer is: each tier solves a different problem. Picking the wrong one for your