Marketing Insights From One of India's Best Marketing Agencies

In 2025, Virat Kohli reportedly turned down a Rs 300 crore renewal from Puma. Not because a bigger cheque arrived, but because he decided he would rather own a brand than be paid to appear on one. That single decision is the most instructive thing any Indian marketer can study right now, and it has almost nothing to do with cricket. The short version: Kohli spent eight years as the face of Puma in a landmark Rs 110 crore endorsement deal. In December 2025 he sold his athleisu

On June 16, 2026, the Bombay High Court granted actor Preity Zinta permission to file a civil suit against Google, Meta, X Corp, and 13 other respondents. The allegation: AI-generated deepfake videos, manipulated images, memes, and chatbot personas of her were created and circulated online without her consent, violating her personality rights, copyright, and moral rights. The order was procedural. Justice Abhay Ahuja did not rule on the merits of the case. But what he did do

The best influencer marketing campaigns in India share one trait: they treated creators as partners in storytelling, not billboards for hire. Brands like Mamaearth, boAt, Cred, Zomato, and Myntra built influencer programs that drove genuine business results, not just impressions. Studying what worked reveals a clear pattern that any brand can apply, regardless of budget. This guide breaks down the campaign approaches that delivered for Indian brands, and the strategic lessons

Let's talk numbers without the song and dance. When an Indian brand approaches a celebrity for endorsement, the first question is never "Will they fit our brand?" it's "How much?" And the answer, in 2026, is more than you think, but less than you're probably being quoted. The 2026 Celebrity Pricing Spectrum Bollywood A-List (Shah Rukh Khan, Deepika Padukone, Ranveer Singh): ₹5-15 crore annually for brand ambassadorships. Per-post rates for social campaigns run ₹1-3 crore. The