Marketing Insights From One of India's Best Marketing Agencies

The single most decisive factor in a B2B purchase is not price, and it is not the product. According to LinkedIn's research, it is fear: the buyer's fear of not being able to defend the decision if it goes wrong. That insight is the foundation of Buyability, the framework LinkedIn has spent three years building and brought to the main stage at Cannes Lions. If you sell to businesses in India, it is the most useful thing you can read this quarter. The short version: LinkedIn,

WhatsApp has finally broken its 16-year link between your identity and your phone number. As of late June 2026, you can reserve a username, a handle like @yourbrand, and hand that out instead of your number. For a market where WhatsApp is not just a chat app but the front door to commerce, support, and lead generation, this is not a minor settings update. It is a shift in how people and brands get found. The short version: WhatsApp opened username reservations around June 29,

As of July 1, 2026, Claude Fable 5 is live again worldwide, including in India, across Claude Platform, Claude.ai, Claude Code, and Claude Cowork. Here is why that matters, cut to the parts that affect how your marketing team actually works. The short version: Anthropic released its most powerful publicly available AI model on June 9. The US government suspended it three days later over cybersecurity concerns. Those concerns have now been resolved, and the model came back onl

On June 19, 2026, Jio Platforms filed its DRHP with SEBI. Fresh issue of 27 crore shares. No offer for sale. Valuation estimates ranging from $130 billion to $180 billion. If it goes through at the expected size of INR 37,000 to 38,000 crore, it will be the largest IPO in Indian stock market history. Every financial publication in the country spent last week writing about what this means for Reliance shareholders and retail investors. Nobody wrote about what it means for Indi