Marketing Insights From One of India's Best Marketing Agencies

The single most decisive factor in a B2B purchase is not price, and it is not the product. According to LinkedIn's research, it is fear: the buyer's fear of not being able to defend the decision if it goes wrong. That insight is the foundation of Buyability, the framework LinkedIn has spent three years building and brought to the main stage at Cannes Lions. If you sell to businesses in India, it is the most useful thing you can read this quarter. The short version: LinkedIn,

In 2025, Virat Kohli reportedly turned down a Rs 300 crore renewal from Puma. Not because a bigger cheque arrived, but because he decided he would rather own a brand than be paid to appear on one. That single decision is the most instructive thing any Indian marketer can study right now, and it has almost nothing to do with cricket. The short version: Kohli spent eight years as the face of Puma in a landmark Rs 110 crore endorsement deal. In December 2025 he sold his athleisu

WhatsApp has finally broken its 16-year link between your identity and your phone number. As of late June 2026, you can reserve a username, a handle like @yourbrand, and hand that out instead of your number. For a market where WhatsApp is not just a chat app but the front door to commerce, support, and lead generation, this is not a minor settings update. It is a shift in how people and brands get found. The short version: WhatsApp opened username reservations around June 29,

As of July 1, 2026, Claude Fable 5 is live again worldwide, including in India, across Claude Platform, Claude.ai, Claude Code, and Claude Cowork. Here is why that matters, cut to the parts that affect how your marketing team actually works. The short version: Anthropic released its most powerful publicly available AI model on June 9. The US government suspended it three days later over cybersecurity concerns. Those concerns have now been resolved, and the model came back onl

On June 16, 2026, the Bombay High Court granted actor Preity Zinta permission to file a civil suit against Google, Meta, X Corp, and 13 other respondents. The allegation: AI-generated deepfake videos, manipulated images, memes, and chatbot personas of her were created and circulated online without her consent, violating her personality rights, copyright, and moral rights. The order was procedural. Justice Abhay Ahuja did not rule on the merits of the case. But what he did do

On June 19, 2026, Jio Platforms filed its DRHP with SEBI. Fresh issue of 27 crore shares. No offer for sale. Valuation estimates ranging from $130 billion to $180 billion. If it goes through at the expected size of INR 37,000 to 38,000 crore, it will be the largest IPO in Indian stock market history. Every financial publication in the country spent last week writing about what this means for Reliance shareholders and retail investors. Nobody wrote about what it means for Indi

Every founder has said it at some point. "We need to get into ET." Every CMO has had it on a quarterly goal. And almost every brand that tries to make it happen on their own walks away confused about why nothing worked. The confusion usually comes from one place: most brands conflate paid advertising in these publications with earned editorial coverage. They are completely different things, they work through completely different channels, and only one of them actually builds

India's influencer marketing industry is worth INR 3,375 crore in 2026, growing at 18% every year according to Ernst and Young. That number alone tells you something has changed. Brands that were still debating whether to work with creators three years ago are now allocating serious budget to it. And brands that moved early are widening the gap on everyone who waited. Mumbai sits at the centre of all of this. The city produces the most content, houses the most brands, and has