In 2025, Virat Kohli reportedly turned down a Rs 300 crore renewal from Puma. Not because a bigger cheque arrived, but because he decided he would rather own a brand than be paid to appear on one. That single decision is the most instructive thing any Indian marketer can study right now, and it has almost nothing to do with cricket. The short version: Kohli spent eight years as the face of Puma in a landmark Rs 110 crore endorsement deal. In December 2025 he sold his athleisu
