Most founders ask “how much does PR cost” before they can answer “what does PR actually do”, and that order is exactly why so much PR budget gets wasted in India. Whether you are evaluating a PR agency in Mumbai or a boutique firm in a Tier 2 city, the price only makes sense once you understand what you are paying for. This guide fixes both questions at once. It covers real 2026 rupee pricing, the two main billing models, what a good agency actually does month to month, when
