Marketing Insights From One of India's Best Marketing Agencies

Two things are happening to Google Search at the same time, and they are directly connected. First, 68.01% of Google searches in the US ended without a single click in the first four months of 2026, up from 60.45% in 2024, according to SparkToro's analysis of Similarweb clickstream data. Second, Google has started testing ad formats that live inside AI Mode's answers themselves rather than beside them, including Conversational Discovery ads, Highlighted Answers, and a Busines

Meta's Brand Memory is a new AI feature that learns a brand's identity and creative tone from its own past advertising, then applies that learning automatically to every new ad the platform generates. Instead of a marketer briefing every AI-generated ad from scratch, Brand Memory studies the brand's existing campaign history and keeps future creative consistent with it by default. Meta announced the feature at Cannes Lions on June 23, 2026, and it is currently in testing with

Mumbai is where India's media lives. Economic Times, Hindustan Times, Mint, CNBC TV18, Bloomberg Quint, Bollywood, the country's biggest financial institutions, and over 500 PR agencies all operate out of the same city. For a brand trying to build reputation, manage a crisis, or earn consistent editorial coverage, the concentration of media and talent in Mumbai is unmatched anywhere in India. It also means the agency selection problem is genuinely hard. Most lists on the inte

The Esports World Cup 2026 opened in Paris on July 6. It runs until August 23. More than 2,000 players from over 200 clubs across 100 plus countries are competing across 25 events in 24 esports titles for a record $75 million prize pool. India is there. S8UL, the country's most recognised esports organisation, is competing across 13 titles with Campa Energy as their title sponsor. GodLike, another Indian club, is also in the mix. The Esports Foundation specifically named Indi

On June 19, 2026, Jio Platforms filed its DRHP with SEBI. Fresh issue of 27 crore shares. No offer for sale. Valuation estimates ranging from $130 billion to $180 billion. If it goes through at the expected size of INR 37,000 to 38,000 crore, it will be the largest IPO in Indian stock market history. Every financial publication in the country spent last week writing about what this means for Reliance shareholders and retail investors. Nobody wrote about what it means for Indi

Mumbai is India's influencer marketing capital. Over 60% of India's top content creators are either based here or maintain their primary brand relationships through Mumbai. Every major label, film production house, D2C startup, and FMCG conglomerate runs its influencer spend out of this city. Which means there are also hundreds of agencies claiming to be the best at it. This list cuts through that. We evaluated agencies on four criteria: industry depth across sectors, creator