Marketing Insights From One of India's Best Marketing Agencies

WhatsApp has finally broken its 16-year link between your identity and your phone number. As of late June 2026, you can reserve a username, a handle like @yourbrand, and hand that out instead of your number. For a market where WhatsApp is not just a chat app but the front door to commerce, support, and lead generation, this is not a minor settings update. It is a shift in how people and brands get found. The short version: WhatsApp opened username reservations around June 29,

On June 19, 2026, Jio Platforms filed its DRHP with SEBI. Fresh issue of 27 crore shares. No offer for sale. Valuation estimates ranging from $130 billion to $180 billion. If it goes through at the expected size of INR 37,000 to 38,000 crore, it will be the largest IPO in Indian stock market history. Every financial publication in the country spent last week writing about what this means for Reliance shareholders and retail investors. Nobody wrote about what it means for Indi