Privacy Policy

Last Updated: June 2026

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Zutsu Media Private Limited is committed to protecting the privacy of everyone who interacts with our website, our services, and our team. This Privacy Policy explains what information we collect, how we use it, how we protect it, and what rights you have over your data.

By using our website or engaging our services, you agree to the collection and use of information as described in this policy.

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1. Who We Are

Zutsu Media Private Limited is a marketing and production agency headquartered in Mumbai, Maharashtra, India. We operate across India and the APAC region providing services including influencer marketing, talent management, public relations, performance marketing, video production, event management, and digital services.

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For any privacy-related queries, you can contact us at:
Email: hello@zutsumedia.com
Address: Mumbai, Maharashtra, India

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2. Information We Collect

Information you provide to us directly:
When you fill out a contact form, enquire about our services, apply to be represented as talent, subscribe to our communications, or enter into a service agreement with us — we collect the information you provide. This may include your name, email address, phone number, company name, job title, and any other information you choose to share.

Information collected automatically:
When you visit our website, we automatically collect certain technical information including your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs. This information is collected through cookies and analytics tools and is used to understand how our website is used and to improve the experience.

Information from third parties:
Where relevant to providing our services, we may receive information about you from third-party platforms including social media platforms, influencer databases, and business information sources. This information is used solely for the purposes of delivering the services you or your company have engaged us for.

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3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to enquiries and provide our services
When you contact us or engage our services, we use your information to respond, communicate, and deliver the work we have been engaged to do.

To manage talent and creator relationships
For talent represented by Zutsu Media, we use contact and professional information to manage brand deals, contracts, communications, and career management activities on your behalf.

To manage client relationships
For brands and companies engaging our services, we use contact and company information to manage projects, invoicing, reporting, and ongoing communication.

To improve our website and services
We use aggregated, anonymised analytics data to understand how our website is used and to make improvements to the content and user experience.

To send relevant communications
With your consent, we may send you updates about our services, industry insights, and relevant news. You can opt out of these communications at any time.

To comply with legal obligations
We may use and retain information as required by applicable law, including for tax, accounting, and regulatory compliance purposes.

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4. Cookies and Tracking

Our website uses cookies — small text files stored on your device — to improve your browsing experience, analyse website traffic, and understand user behaviour.

Types of cookies we use:

Essential cookies — Required for the website to function correctly. These cannot be disabled.

Analytics cookies — Used to collect anonymised information about how visitors use our website. We use this data to improve our content and user experience. We use tools including Google Analytics for this purpose.

Marketing cookies — Used to track visitors across websites for the purpose of displaying relevant advertising. These are only active if you have given your consent.

You can control cookie preferences through your browser settings at any time. Disabling certain cookies may affect the functionality of parts of our website.

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5. How We Share Your Information

Zutsu Media does not sell your personal data to any third party under any circumstances.

We may share your information in the following limited circumstances:

With service providers and vendors who assist us in delivering our services — including technology providers, payment processors, creative vendors, and platform partners. These parties are contractually required to handle your data securely and only for the purposes we specify.

With creators and talent in the context of managing influencer campaigns — where a brand's brief, product information, or campaign details are shared with creators to enable content production.

With brands and clients in the context of talent management — where a talent's professional profile, rates, and availability are shared with potential brand partners as part of managing commercial opportunities.

With legal and regulatory authorities where required by law, court order, or regulatory requirement applicable in India or the jurisdiction in which we are operating.

In the context of a business transfer — if Zutsu Media is acquired, merged, or undergoes a business restructuring, your information may be transferred as part of that process. We will notify affected parties in such an event.

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6. Data Retention

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law.

For active client and talent relationships, data is retained for the duration of the engagement and for a period of seven years following its conclusion for legal and accounting compliance purposes.

For website enquiries that do not result in an engagement, contact information is retained for a maximum of two years.

Analytics data is retained in anonymised, aggregated form for up to 26 months.

You may request deletion of your personal data at any time subject to our legal retention obligations — see Section 8 for how to exercise this right.

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7. Data Security

Zutsu Media takes reasonable technical and organisational measures to protect the personal data we hold against unauthorised access, loss, destruction, or alteration. These measures include secure data storage, access controls, encrypted communications, and regular review of our data handling practices.

No method of data transmission or storage is completely secure. While we do everything reasonably practicable to protect your data, we cannot guarantee absolute security and cannot accept liability for unauthorised access that occurs despite our reasonable precautions.

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8. Your Rights

You have the following rights in relation to your personal data held by Zutsu Media:

Right to access — You can request a copy of the personal data we hold about you.

Right to correction — You can request that we correct any inaccurate or incomplete personal data we hold about you.

Right to deletion — You can request that we delete your personal data, subject to our legal retention obligations.

Right to object — You can object to our use of your personal data for marketing communications at any time.

Right to withdraw consent — Where our use of your data is based on your consent, you can withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, contact us. We will respond within 30 days of receiving your request.

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9. Third-Party Links

Our website may contain links to third-party websites including social media platforms, partner organisations, and industry resources. Zutsu Media is not responsible for the privacy practices of any third-party website. We encourage you to read the privacy policy of any website you visit through a link on our site.

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10. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will take steps to delete that information promptly.

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11. Changes to This Privacy Policy

Zutsu Media may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The most current version will always be published on this page with the updated date at the top.

We encourage you to review this policy periodically. Continued use of our website or services following any update constitutes your acceptance of the revised policy.

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12. Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act 2000 and the Digital Personal Data Protection Act 2023. Any disputes arising from this policy shall be subject to the jurisdiction of the courts in Mumbai, Maharashtra, India.

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13. Contact Us

For any questions, requests, or concerns related to this Privacy Policy or your personal data, please contact:

Zutsu Media Private Limited
Mumbai, Maharashtra, India
Email hello@zutsumedia.com
Website: zutsumedia.com

We aim to respond to all privacy-related queries within 5 working days.