Mumbai is where India's media lives. Economic Times, Hindustan Times, Mint, CNBC TV18, Bloomberg Quint, Bollywood, the country's biggest financial institutions, and over 500 PR agencies all operate out of the same city. For a brand trying to build reputation, manage a crisis, or earn consistent editorial coverage, the concentration of media and talent in Mumbai is unmatched anywhere in India. It also means the agency selection problem is genuinely hard. Most lists on the inte
