India's influencer marketing industry is worth INR 3,375 crore in 2026, growing at 18% every year according to Ernst and Young. That number alone tells you something has changed. Brands that were still debating whether to work with creators three years ago are now allocating serious budget to it. And brands that moved early are widening the gap on everyone who waited. Mumbai sits at the centre of all of this. The city produces the most content, houses the most brands, and has
