To hire a PR agency in India, start by defining the reputation outcome you want rather than asking only for "coverage," set a realistic budget (mid-tier retainers run ₹1.5 to ₹5 lakh a month, premium firms ₹5 to ₹15 lakh, projects ₹1 to ₹10 lakh and above), then evaluate agencies on genuine media relationships, sector fit, measurement rigour, and crisis readiness. Ask each to walk you through a real campaign, watch for red flags like guaranteed placements or "we will build a
