SEO (Search Engine Optimization) is the practice of optimizing your website so it ranks higher in traditional search results like Google and Bing, with the goal of earning clicks and traffic. GEO (Generative Engine Optimization) is the practice of structuring your content and brand so AI engines like ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews cite or reference you inside their generated answers, where the goal is not a click but being the source the AI synth
